– (100% Good rated) American Firms/ Business and Management

Research indicates that American firms are now facing much negative attitudes in Turkish consumer settings than their standing ten/fifteen years ago. Consider yourself as the marketing manager of an American origin FMCG company; and, based on our classroom discussions about
 (1) properties of attitudes
, (2) indicators of attitude strength, and
 (3) attitude management strategies, describe what you would do to cope with this situation
 Develop a comprehensive attitude change strategy for a specifically defined target audience concerning the aforementioned challenge and discuss the pros and cons of your strategy.