BuyQualityEssays.com – (100% Good Rated)your marketing plan and the identified distribution channels: you have a clear plan to reach a large portion of your target customers

 The old estimate just includes the stats for University of Leeds, however this time I want you to at least factor in 4-5 different universities in the city of Leeds. 
Try to make bar charts, pie charts, google maps to display precision and make it look more convincing. 
Explain what our TAM and TSM is, i.e., our Total Available Market and Total Serviceable Market respectively. Draw their specific Metrics. SOM or Serviceable Obtainable Market is the portion of SAM or TSM that you can capture.
To be realistic your SOM needs to factor in:
1.your product: people will want to buy your goods
2.your marketing plan and the identified distribution channels: you have a clear plan to reach a large portion of your target customers
3.your SAM and the strength of your competition: chances are that you are not going to take 50% market share within 6 months.
Therefore your SOM needs to be a reasonable fraction of your Serviceable Available Market.