BuyQualityEssays.com – Country of Origin Perceptions and Impact on Perceived Product Quality

Country of Origin Perceptions and Impact on Perceived Product Quality
Section 1: Compile a list of 5 countries and ask 10 respondents what specificproduct(s) (NOT BRANDS) they associate with each of the countries. What distinct product attributes (durability, design, flavor, safety, etc…) do your respondents most perceive about products that come from each of these countries? What is the level of perceived quality that your respondents associate with each of these products?
Section 2: Prepare a brief description of any product (do NOT include brand name) of your choice, including a detailed list of specific product features. Make three identical versions of the description (keeping all the features identical for the three descriptions), varying only the country of origin of the product. Ask a different set of 5 consumers to rate each of the three productdescriptions (15 respondents in total) in terms of perceived quality,perceived value, and likelihood of purchase.
Section 3:Assess: Do ratings change as a function of the country of origin? How does this explain the power of country stereotype? What are the implications for marketers?