– ORDER 100% ANSWERED QUESTION…Conduct a small qualitative research study and explain observed differences in the decision-making process and the effect of influencing factors on consumer behavior in relation to a specific purchase.

T​‌‍‍‍‌‍‍‍‌‍‍‍‌‌‌‌‌‌‍‍​ASK Conduct a small qualitative research study and explain observed differences in the decision-making process and the effect of influencing factors on consumer behavior in relation to a specific purchase. Make convincing marketing recommendations of how you, as a marketer, might influence the decision process. The assignment involves qualitative in-depth research and analysis; presentation of results, analysis, discussion of findings and drawing conclusions, as well as specific marketing recommendations. Outline of task: This assignment is in 4 parts: 1. Conduct a small-scale in-depth qualitative research study (8-10 people) on the purchase of a gift for a coming of age birthday or graduation gift. Think specifically about: the research objectives; the sample design: define the sample criteria and who you want to talk to (the demographics of your sample); process of recruitment: how you will recruit your sample (see note below); how you will conduct the research including: the interview, interview process and use of appropriate interview techniques for conducting research of this kind; the questionnaire: the questions you’ll ask to achieve your objectives; specific considerations in relation to executing the research (e.g., potential bias, limitations of the study etc.). 
2. Report on and analyze your results using your research findings. Specifically: describe the nature of the gift(s) purchased; the purchase decision process or processes used; any observed similarities or differences between respondents; the identification of any relevant influencing or determining factors. This section should be more factual in nature, but may include references to models, theories and influencing factors etc. discussed in class as a basis for presenting your results and for the purposes of the analysis. Note: This is a qualitative study therefore quantitatively representing your results, for example, the use of percentages, is not appropriate. Use and refer to tables or figures to present your results and include in the appendix see below on Appendix. Consider including a few quotes from participants, if appropriate
 3. Explain your results and draw some conclusions from your study and research findings. To help explain your results and draw appropriate conclusions use: learning from class (e.g., different theories and models, determining or influencing factors); consider also the nature of the gift and the relationship between the giver and receiver that is unique to gift-giving; additional research (for example, on gifting and/or the decision process) to support your findings; and appropriately reference sources see referencing below. 
4. Make three significant marketing recommendations, with management as your intended audience, of how you, as a marketer, might influence the decision process and individual choice behavior of either one or a group of your respondents who appear to be similar. Provide convincing support for your recommendations. Additionally, include: a project reflection what have you learnt from conducting this research, how might you do it differently, include any other learnings or thoughts from the assignment (note: this is not included in the word count) references appropriately reference all sources, include as in-text citations plus a reference list or bibliography at the end of the paper (note: the final reference list is not included in the word count) appendix this should for example, include: the research questionnaire(s), the sample, any supporting data in respect to your research and analysis. For this assignment the inte​‌‍‍‍‌‍‍‍‌‍‍‍‌‌‌‌‌‌‍‍​rview transcripts are NOT required. Correctly title and label exhibits in the Appendix. Appropriately refer to the appendix in the paper (note: the appendix is not included in the word count) Organization of paper • Title Page • Introduction • Research Methodology • Research Results & Analysis • Conclusions & Recommendations • Project Reflection • References • Appendix Introduction: “setting the stage” includes: the purpose of the study the intended recipient who the paper is intended for (i.e., management) background to provide context to the research general layout of the paper Research methodology: State how the research was conducted • This should briefly include: sampling approach & sample (sample data included in the appendix) questionnaire (included in appendix) process of recruitment administering of the interviews any key considerations, such as potential bias & limitations of the study Research results and analysis: Present the main points & briefly discuss the results based on your findings & initial analysis • Refer to the appendix to provide support, as appropriate • Specifically, consider: the nature of the gift the respondent (the giver) as an individual & relationship to the receiver the decision process used any specific influencing factors you observed • Support with learnings from class &/or further research & cite references • Consider using a few quotes from participants to enrich the presentation of findings • Note: This section should provide the foundations for the next: the conclusions & recommendations Conclusions and recommendations: Conclusions: should naturally follow on from the previous section: research results & analysis goes beyond factual data & provides your explanation of the results specifically: • explain observed similarities or differences between respondents or groups of respondents • suggest reasons for the differences by way of your conclusions • Recommendations: (BASED ON 1 INTERVIEW) make recommendations as required for the assignment base your recommendations on one respondent or a group if there are similarities support with learnings from class &/or further research & cite references Project reflection (not included in the word count) At this level it is good practice to reflect on your work & learn from it • As part of the project reflection consider: what you learnt from the assignment & conducting the research what you would do differently if you were to do the research again any other learnings or thoughts relating to the assignment task &/or the results ASSESSMENT & GRADING Grading will take into account: knowledge and understanding of the subject matter (researching of consumer behavior, the decision process in relation to different purchases, effect of personal, cultural and influencing factors); research design, approach and execution, as well as appropriate considerations in conducting the research; depth of analysis, logic and ability to synthesize data, use of relevant academic and other sources to explain results; ability to draw relevant conclusions and make appropriate recommendations based on the research. It will also take into account effectiveness of writing, organization and communication of ideas, clarity and cohesiveness, including good language and demonstration of professional writing skills; as well correct use of sources with in-text citation​‌‍‍‍‌‍‍‍‌‍‍‍‌‌‌‌‌‌‍‍​s following academic conventions where appropriate.
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