This quarter you have learned the practice of New Media Public Relations and through assessments and projects, have implemented your creativity and knowledge. For the final project, you will be creating a year-long PR plan. It will include four (4) collection launches, one (1) press release supporting a product launch, five (5) events, and one (1) philanthropic cause. You will create ad campaigns both paid and organic along with an Influencer campaign to promote the aforementioned. The final deliverables will be presented in PowerPoint and Word using faux social media posts and additional collateral to support.
PART 1: PROJECT (150 POINTS)
Executive Summary A one paragraph overview of the plan. Should present a clear narrative touching on what the objectives are, how the key message helps achieve the objectives, how those objectives were measured and whether it was successful or not.
Client/Brand Of your choice
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