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What happens when a violent extremist theory meets Instagram pretty? A powerful tool for recruiting women is born. Pastel QAnon describes an aesthetic steeped in soft colors, femme design and modern messaging that attempts to lure followers with familiar, friendly branding as they fall down the rabbit hole of extremism. Helps, too, that these influencer accounts “hijack” popular hashtags in order to join voices. 
on ‘Pastel QAnon,’ researcher Marc-André Argentino suggests that women on Instagram are sugarcoating the dark stuff with the soothing graphic design we’re used to associating with the platform. The Atlantic’s Kaitlyn Tiffany reports (Links to an external site.) https://www.theatlantic.com/technology/archive/2020/08/how-instagram-aesthetics-repackage-qanon/615364/
that Q stuff flourishes on Instagram ‘with little visible pushback from the influencers’ communities or from the platform that hosts them.’ The result is a kind of aesthetic context collapse.”  ~ LILI LOOFBOUROW,  (Links to an external site.)
“It Makes Perfect Sense That QAnon Took Off With Women This Summer,” SLATE (9/18/2020)
For this assignment, watch the piece posted below from “Full Fontal with Samantha Bee” and tackle the big questions.
Or on YouTube: Meet The White Women Empowering QAnon Part 1/2 (Links to an external site.) (watch both parts)
Background info: QAnon: The conspiracy theory embraced by Trump, several politicians, and some American moms (VOX) 
The swath of QAnon followers may be too wide for social media companies to regulate.
So, some questions:
Why are these subtle design changes such powerful tools to collect new Q followers? Colors, messages, graphics…
How would you describe “gateway messaging” and why does this work?
How does the hijacking of hashtags change the conversation?
Anything Wayfair or the charitable organization Save the Children can do to distance their brand fro these conspiracy theories? Or should they just ignore it?
Why target moms and the holistic health community?
If a social media algorithm feeds users content related to the content they’ve been viewing, do social media platforms have any responsibility in perpetuating conspiracy theories? In other words, if you see one Q post and Instagram keeps sending you Q posts, are they partly responsible for the deluge of information?
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