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P​‌‍‍‍‌‍‍‍‌‍‍‍‌‌‌‌‌‌‍‍​lease analyze the case based on the following questions and answer them:
 1.What are the problems and issues of the case?
 a) Are these actual problems or a symptom of a larger problem?
 2. What are the immediate issues that need to be addressed? 3. How do these issues affect the following:
 a) Profitability? 
b) Strategic direction of the company? 
c) Source of competitive advantage? 
d) ​‌‍‍‍‌‍‍‍‌‍‍‍‌‌‌‌‌‌‍‍​ Morale of the company’s employees? 
e) Customer satisfaction? 
4. Why or how did these issues arise?
 5. Who is affected most by these issues? 
6. What are the constraints and opportunities?
 7. What do the numbers tell you?
 8. How can the problems identified be resolved? 
9. Develop an action/implementation plan for Dr. Macintyre. Present your recommendations as if you were a hired professional consultant​‌‍‍‍‌‍‍‍‌‍‍‍‌‌‌‌‌‌‍‍​.