BUS 410: Research Methods
Reverse Engineering Assignment
Please create a report and also a YouTube video. I want you
to create a video this week because in week 7 you are creating a high stakes 7
to 10 minute video and I want you to practice using Screencast-o-matic and
uploading a video to YouTube when you don’t have as much at stake as you will
have in week 7.
I urge you to start learning/practicing how to copy the Tableau
output into a MS Word and ultimately PDF file for presentation into a
report…..this will be part of the process in your Midterm assignment
Let me remind you that there is a digital copy of the Murray book
available in the Newman library. It is a recommended reading item.
Perhaps you will find useful tips if you scan the index. The recommended
chapter for this week is chapter 5, maps. With all of the geospatial
information that is being captured each day, ideas in this chapter may be very
useful to you now and in the future.
Please reverse engineer a Tableau visualization and make a YouTube
video explaining the deconstruction of the visualization process. Remember to
reference your course textbook (Murray) and the concepts we have covered
previously when it comes time to work on the Assignments.
The goal of this week’s assignment is to give you a practical
hands-on experience with working with real life data in preparation for your
midterm project. The assignment starts with you selecting a source
Article/Visualization. Each source Article/Visualization is embedded in a
detailed report. The source Article/Visualization examples also include a
dataset, from which the visualizations are generated. The reports in these
source Article/Visualization examples are similar to what you will generate for
your midterm report.
On the Make Over Monday website the data is grouped by years
(2018, 2017, 2016 etc) for each year there are Weekly, Daily, Data, and Source
Articles/Visualizations. The data from 2018 is from Data.world while
that from 2017 is in different formats (XLS TDE, CSV TDE etc). Most of the data
in 2016 is in XLS format. Pick what works for you.
Your assignment is to
one source Article/Visualization from the website ()
the source Article/Visualization in detail
the data associated with the source Article/Visualization
the visualizations (reverse-engineer) using Tableau
the output from Tableau into a Ms Word document (or other word processor),
include brief comments accompanying your visualizations at the appropriate
sections to mimic the reports
final report should closely resemble the source Article/Visualization and
should be in a PDF file format
a 3 to 4 minute video describing your reverse engineering process
your final report in PDF file format to Blackboard. Include the link for
your YouTube video in the comments area when you make your submission.
Your final report should closely resemble the report and
visualizations you are reverse engineering. You don’t need all the details….but
just enough text to show that you understand how to integrate visualizations
and text to generate a comprehensive well formatted report.
Additionally, make sure it is easy for your readers to pick
the key information from your reports. A picture is worth a thousand
words….or so the saying goes. Aim for quality and not quantity in your
visualizations. Remember, the TMT (Top Management Team) members have limited
time to wade through detailed reports and thus you should aim at capturing
their attention ASAP.
the screenshots of your Tableau output into a word processor program (e.g. Ms
Word document) you can use the free “snipping tool” on your computer. Use the
search section on your device (click the windows logo on the bottom left
corner) and enter snipping tool. If not sure how to use the snipping tool,
google is a good friend. I also use the MS Word Screen Clipping function:
reports in these examples are similar to what you will generate for your
Below are some sample URLs that will direct you to sample reports
(you don’t have to use these examples).
Grading Criteria for Reverse-Engineering
Demonstrate Tableau proficiency: Do a good job of explaining how
Tableau is used to make interesting, sophisticated visualizations and
Technological competence: Upload your video to YouTube as public
or unlisted not as private. I should be able to hear your presentation and
the image should be large enough so that I can read anything important on the
screen. Your video should be between 3 and 4 minutes long, points will
be deducted if it is longer than 4 minutes.
Teaching style: Your presentation should be easy to understand,
well organized and entertaining. It is not easy to fit all of your
compelling ideas into 4 minutes so write and follow a script. Identify
the visualization’s or dashboard’s research question.
Demonstrate academic skill: Include a 200 word description of
your project with reference(s) for the website or organization your data is
from. Include the Tableau file that your project is based upon.
Meet the deadline: Submit your video link on or before the due
date. Paste the link for your video in the comments area when you
submit the Tableau file and your script as a Word file to BlackBoard.
Reflect upon what you accomplished: Provide an explanation of
what you learned by completing this project. Tell us what the purpose
of your spreadsheet is. Describe a particular feature you learned that
you found helpful in the completing this project.
video must be of the Tableau screen with the cursor moving around as you
explain what you are doing. This is a “how to” video. You do not need a webcam,
I don’t want to see your charming countenance.
recommend that you create the video using Screencast-O-Matic: . You can also use your
Smartphone or other mobile device to create the video, for example just point
the camera on your Smartphone towards your computer, make the video and upload
it to your computer.
Upload your video to YouTube. You
need to have a Gmail account. Once you are logged on, follow the
prompts. After your video is uploaded, a link that you can post on
Blackboard will be created.
WikiHow (n.d.), .
It is important to make the privacy setting for your videos public
or unlisted. If you set a video to private, I will not be able to access
it. See: Studio 300 Blog, March 11, 2014,
The following excerpt from the textbook Business
Intelligence: A Managerial Perspective on Analytics may be helpful to
of your analysis as a Story Use a Story Structure
crafting a data-rich story, the first objective is to find the story. Who
are the characters? What is the drama or challenge? What hurdles
have to be overcome? And at the end of your story, what do you want your
audience to do as a result?