Case 3 analysis: Holding Fast

Where do you think Crescordia fits in within the Competitive Positioning matrix for its business level strategy (Hint: The five strategies in this matrix are Differentiation, Cost Leadership, Focused Differentiation, Focused Cost Leadership, Integrated Differentiation/Cost Leadership)?  Conduct a VRIS and SWOT analysis for Crescordia. Using this analysis to guide your decision-making,  make a recommendation on whether or not Crescordia should launch a resorbables product line? Explain your reasoning and come up with a plan to negate or minimize the negative consequences that are likely to arise from your proposed recommendation.