Case Study: Lessons From Becoming a Data-Driven Organization

Marcus is a computer engineer who has recently developed an app that helps users keep track of medical information, doctors appointments, and prescriptions. 
Information about the user is stored in this app, including what prescriptions they are taking and how frequently they schedule doctors appointments. As the developers of the app, Marcus and his company have access to this information. 
The marketing department requests Marcus supply them with customer-specific information so they can better target ads and app suggestions to the users. Marcus understands that he is part of a company, but also feels that the privacy of the app users should be protected. Additionally, Marcus feels that as an engineer, he should be responsible to those who use his technology.

Is this an ethical use of information or a violation of the users privacy?

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Would it matter if the company informed users that their personal medical information might be used? Can you think of a case where it would be wrong even after notifying the users? Explain.

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Pick any one of the readings as discussed in this module (required or recommended). What would the author say about this case and why?

Clearly explains any plausible answer or gives an argument for what should be done. May include DEI issues.

2 pts

This criterion is linked to a Learning OutcomeDemonstrates an understanding of the ethical traditions in the case.

2 pts

This criterion is linked to a Learning OutcomeProvides clear arguments for defending or critiquing the views presented.

2 pts

This criterion is linked to a Learning OutcomeProvides premises and conclusions for all arguments.

2 pts

Total Points: 8