Final Paper

Click on the link below  and carefully read this article about Legos.   Then using what you have learned in this course, focusing on the 5 C’s, STP, and the 4 P’s as well as any other concepts you have learned,  analyze this case and explain how Lego’s used these concepts to build their business.  
Click this :  
https://www.cnbc.com/2018/04/27/lego-marketing-strategy-made-it-world-favorite-toy-brand.html