marketing assignment

Project #2: Porter’s Five Forces Model – Relative Attractiveness of an Industry – Due by COB, Wednesday, Sept 22nd 2021
Project Description
Porter’s Five Forces is an easy framework to understand and offers learners a quick way to analyze the relative attractiveness of an industry.  Porter’s Five Forces Framework serves as a tool for analyzing competition of a business. It examines five forces that determine competitive intensity and, therefore, the attractiveness (or lack of it) of an industry in terms of its profitability.  Porter’s Five Forces is also reinforced throughout the text (and blackboard) and it is important that you have a solid understanding of each force.  For this project, choose an industry you are considering to perform a Porter’s Five Forces analysis on.

You can select one of the industries below or any other industry you like and deem relevant to class or the current event topics we discuss in class.  You should consider the industry from the perspective of a potential new entrant of a product or a potential new service provider – for example, if you are considering the local transportation Industry in Manhattan you can examine the 5 forces model from the perspective of a new entrant similar or different than existing transportation providers .  You should write from the perspective of a hired consultant by an investor who is considering entry in the industry with a new business.  Make mention of the particular industry and the fictitious new company. 
Each of the 5 forces should be a separate paragraph or bullets.    Feel free to insert relevant pictures or diagrams.  This project is typically 1 or 2 pages.

Potential Industries and Companies : products/services”
Tablet/Laptop Computing
PC Market: Laptop Computer and Desktop Computer
Mobiles:  iPhone (Apple) / Droid (LG or Xiaomi or Samsung or Huawei)
Beverages:  Coca-Cola ,Pepsi  …
Geospatial: GPS Device and a printed Road Atlas
Publishing:  Digital Books and Printed Books
Electronic Payments: PayPal/Venmo, Google Wallet, Xoom, Cryptocurrencies,  …
Collaboration software:  Microsoft Teams, Zoom, WebEx, Google Meet, BlueJeans, Slack
Transportation/Livery: Taxi , Uber , Lyft , Citibike , scooters , autonomous/self-driving cars …
Hotel: Airbnb, Marriott …

You will choose an industry and any fictitious company name you like




Industry = Mobile

Fictitious Company = SmartMobile (SM)


I am applying Portal’s 5 forces model as a consultant for SM company in the smart mobile industry


Post ideas and solicit thoughts on the Discussion Board

Use contextual and relevant class materials