Message Appeals

There are many different message appeals that can be found in advertising including the use of the following (Shimp & Andrews, 2018, p. 227):

endorsers
humor
appeal to fears and/or guilt of the consumer
sex or use of subliminal messages
music
comparative advertising

Checklist:

Provide your own example of each of the six different message appeals that you have found in person or on the Internet. Be specific about each example and provide the URL.

Respond in a posting of a minimum of 250 words.

Reference

Andrews, C. J., & Shimp, T. A. (2018). Advertising, promotion, and other aspects of integrated marketing communications (10th ed.). Cengage.