Message Appeals

There are many different message appeals that can be found in advertising including the use of the following (Shimp & Andrews, 2018, p. 227):

appeal to fears and/or guilt of the consumer
sex or use of subliminal messages
comparative advertising


Provide your own example of each of the six different message appeals that you have found in person or on the Internet. Be specific about each example and provide the URL.

Respond in a posting of a minimum of 250 words.


Andrews, C. J., & Shimp, T. A. (2018). Advertising, promotion, and other aspects of integrated marketing communications (10th ed.). Cengage.