Products and services

Products and services can deliver different kinds of value to fulfill buyers’ needs or wants. Thus, to better sell a product or service, a seller must understand the value (i.e., the benefits) of the product or service very well. Analyze the value of a product or service that you like or are familiar with of your choice. That being said, you can pick any product or service you want (please give a brief description if it’s uncommon). Tell me what kinds of value or benefits the product or service can deliver and how these benefits can satisfy buyers’ needs or wants.  
The attached “Elements of Value Pyramid” is a good reference that can help you complete your analysis. 
Please type your response in a Word document (1.5 to 2 pages, double-spaced, 1″ margins and 12 font). 
Your response will be evaluated based on the following criteria:
Clarity of written presentation
Completeness (discuss all relevant issues)
Analytical/logical expression